What do you do when you need money and the bank says “no.” A challenging answer to that question comes from veteran promotional experts, interviewed for a new e-book, is “sponsor a money-making event.” Producing handsome profits by sponsoring events ranging from financial seminars to beauty pageants can be accomplished by following a series of tried and true steps.
Interviews with several promotional experts explain how with modest effort a person or group can double; triple or even quadruple their upfront expenditures by sponsoring the right, well-publicized event.
The profitable event starts with five fundamentals:
#1 - A Good, Attention-Grabbing Idea - This is obtained, not by trying to come up with some one-of-a-kind brilliant new idea, but by copying successful and proven events sponsored by others.
#2 - Backwards Planning - This is the process of starting with the profitable goal and working one’s way backwards to insure the accomplishing of the steps which will guarantee achievement of the goal. #3 - Selecting Two Good Assistants - No matter how great you are, there is a limit as to what you can achieve solely by yourself. Successful (i.e. profitable) events are rarely an individual effort.
#4 - Publicity, Publicity and then More Publicity - This is the key. No one can participate in or attend your event if they do not know about it. The keys to successfully promoting an event occupy the single largest section of the e-book. Everything from the most effective distribution of flyers to radio advertising is included
#5 - Stay Motivated - Amazing as it may first appear, another essential key to successful event sponsorship is the drive and motivation of the sponsor. Emotion is the life force and it will determine the level of success.
The leading (most profitable) events to sponsor fall into three categories: • Fun/Entertainment Events - There is no better way to make money with an event than by enabling people to enjoy themselves. • How to Make or Save Money Events - Showing people how to better their lives financially is a sure-fire way to make money. • Ego-Boosting Contests and Events - People like to compete and they like to feel good about themselves. You can make money satisfying these needs with the right event.
There is more to event sponsorship but the above steps constitute the broad outline. Employing these steps (and others) I, personally, have generated a profit of $20,000 in one night by sponsoring a Halloween Party for adults in Washington, D.C. and nearly $40,000 in one night with a holiday-centered party in Boston.
Give serious thought to event sponsorship as way rapidly and safely generate the money you want and need. There are very few efforts that can produce as much money as rapidly as event sponsorship, The best bets are financial self-help seminars; social gatherings such as parties which are tied to a holiday or other special occurrence and feel-good/competition type events.
Give yourself a month for planning and preparation and possibly see profits which are 2,3,4 or more times the your initial expenditure of energy and resources.
Robert Taylor is a veteran researcher into self-help and life bettering financial areas. More about event sponsorship and other of his financial betterment ideas are available at his Wealth Gazette website - http://www.freewebs.com/wealthgazette/
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